Table 2.
One-month website utilization metrics of former smokers by days quit at enrollment.
| All former smokers, N=221 | Days quit at enrollment | ||||
| ≤7 days, n=97 | 8+ days, n=123 | P valuea | |||
| General website utilization | |||||
|
|
No. return visits, mean (SD) | 6.61 (17.79) | 8.79 (21.46) | 4.93 (14.19) | .13 |
|
|
No. return visits, median (IQR) | 2.00 (1.00-4.00) | 3.00 (2.00-6.00) | 2.00 (1.00-3.00) | .01 |
|
|
Time on site (minutes), mean (SD) | 115.69 (433.42) | 159.60 (549.90) | 81.93 (313.10) | .22 |
|
|
Time on site (minutes), median (IQR) | 28.27 (14.50-56.40) | 42.33 (18.30-75.90) | 25.37 (11.90-39.50) | .02 |
|
|
No. page views, mean (SD) | 82.00 (228.33) | 110.70 (279.90) | 59.98 (176.60) | .12 |
|
|
No. page views, median (IQR) | 32.00 (11.00-58.00) | 39.00 (18.00-88.00) | 26.00 (9.00-45.00) | .05 |
| Feature utilization, n (%) | |||||
|
|
Set a Quit Date | 166 (75.1) | 85 (87.6) | 81 (65.9) | <.001 |
|
|
Visited Community | 134 (60.6) | 68 (70.1) | 66 (53.7) | .01 |
|
|
Choose a quit smoking aid | 63 (28.5) | 34 (35.1) | 29 (23.6) | .06 |
|
|
Separation exercise | 62 (28.1) | 33 (34.0) | 29 (23.6) | .09 |
|
|
Addiction videos | 102 (46.2) | 52 (53.6) | 50 (40.7) | .06 |
|
|
Support exercise | 38 (17.2) | 20 (20.6) | 18 (14.6) | .24 |
|
|
Cigarette tracker | 34 (15.4) | 13 (13.4) | 20 (16.3) | .56 |
| Community utilization, n (%) | |||||
|
|
Viewed user profiles | 36 (16.3) | 20 (20.6) | 16 (13.0) | .13 |
|
|
Read blog posts | 29 (13.1) | 19 (19.6) | 10 (8.1) | .01 |
|
|
Wrote blog posts | 19 (8.6) | 13 (13.4) | 6 (4.9) | .03 |
|
|
Wrote on user message board | 13 (5.9) | 10 (10.3) | 3 (2.4) | .01 |
|
|
Sent private messages | 11 (5.0) | 8 (8.3) | 3 (2.4) | .05 |
aRecent quitters (≤7 days abstinence at enrollment) compared to more established quitters (8+ days abstinence at enrollment). One respondent who did not provide valid date-based responses was excluded from comparison but included in all former smokers column.