Table 1.

Factors that influenced patient’s choice of the clinic as perceived by managers and heads

Factors	Variables
Facilities and physical assets	Appropriate clinic environment, Good facilities and equipment
Physicians and employees	Having experienced and responsive personnel, being responsive to possible errors, scientific management of the clinic in recent years, having good physicians
Location and place	Having a strategic location in Tehran, proximity of the clinic to the hospital
Services	Providing high quality services in the clinic, providing various services in a day, having all medical disciplines (specialty and subspecialty) in the clinic, offering boarding services, using a system for queuing patients properly in all wards
Price	Cheaper free tariffs on visits and para-clinical services than private clinics and offices, low-cost services for veterans and the families of the armed forces and martyrs, being a non-commercial clinic, and promoting a patient-centered culture
Promotion	The hospital’s reputation and being a famous hospital, obtaining the top rankings among other centers in recent years, direct and indirect advertisements and promotions, the audience of the hospital

1: Providing24-hour services; 2: People who receive their required services from the hospital