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. Author manuscript; available in PMC: 2016 Jul 1.
Published in final edited form as: IEEE Pulse. 2013 Nov-Dec;4(6):34–40. doi: 10.1109/MPUL.2013.2279620

FIGURE 2.

FIGURE 2

A computer scientist tries to grasp a behavioral scientist’s approach to modeling. Behavioral science theories are models that are specified in advance to guide the design of an intervention. Even though the theory usually lacks quantitative details, behavioral interventions based on theory are more effective at changing behavior than those not based on theory.