Table 2. Weight loss advertisements by product type and advertisement theme in Fitness, Health, Self, Shape, and Women’s Health, March 2013 through September 2013 .
| n (%) | Range | |
| Products | 87 | 0-7 |
| Fat blocker | 6 (6.9) | 0-2 |
| Fat burners | 13 (14.9) | 0-3 |
| General weight loss pills | 40 (46.0) | 0-7 |
| Hunger reduction strategies | 9 (10.3) | 0-2 |
| Weight loss programs | 8 (9.2) | 0-1 |
| Other | 11 (12.6)) | 0-2 |
| Cleanse/cleanse and burn | 3 (27.3) | 0-1 |
| Combo pilling | 5 (45.5) | 0-1 |
| Shake/drink | 3 (27.3) | 0-1 |
| Themes | 111 | 0-7 |
| Achievement | 28 (25.2) | 0-5 |
| "Before and after" | 23 (20.7) | 0-5 |
| Happiness | 10 (9.0) | 0-2 |
| Sex appeal | 8 (7.2) | 0-2 |
| Natural weight loss | 10 (9.0) | 0-1 |
| Other | 32 (28.8) | 0-7 |
| Delicious tasting | 3 (9.4) | 0-1 |
| Easy and simple plan/product | 7 (21.9) | 0-1 |
| Fast acting | 3 (9.4) | 0-1 |
| For women specifically | 4 (12.5) | 0-1 |
| Powerful | 5 (15.6) | 0-1 |
| Miscellaneous other | 10 (31.3) | 0-1 |