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. 2016 Jun 16;18(6):e166. doi: 10.2196/jmir.5312

Table 3.

Mediators of posting in by health care professionals in social media and virtual communities.


Individual level Community level
Motivators Personal gain:
(1) more knowledge [28,77,88];
(2) a better reputation [88];
(3) emotional support [88]
Collectivism [28,77,88,124]

Seeker interest [88] Reciprocity [28,88,124]

Altruism [28,77,88,124] Respectful environment [88,124]

Self-selection [27] Technology [88,124]

Validation of one’s practice [27] Asynchronous nature [27]

Advocacy [77] Facilitate networking [77]

Better understanding of current knowledge and best practice in the field [27,77,103] Noncompetitive environment [27]
Barriers Nothing to add [88] Information not trustworthy [103]

Nothing to say [126] Lack of privacy [28,103]

Lack of time [88,103,126] Technology [88,103]

Unfamiliarity with subject [88] Confidentiality of sharing organization documents [88]

Lack of confidence [126] Tone of discussion [28,126]

Local unit constraints [126] Alienation[28]

Attitude of seeker [88] or poster agenda[103] Unprofessional behavior [28,103]