Table 1. Percentage distribution of respondents by background characteristics—at Baseline and Follow-up.
| Characteristic | Baseline | Follow-up | ||||
|---|---|---|---|---|---|---|
| Intervention (n = 477) | Control (n = 456) | P-value | Intervention (n = 514) | Control (n = 523) | P-value | |
| Total | 51.1 | 48.9 | 49.6 | 50.4 | ||
| Residence | <0.001 | 0.158 | ||||
| Urban | 52.4 | 71.1 | 45.5 | 49.9 | ||
| Rural | 47.6 | 28.9 | 54.5 | 50.1 | ||
| Age | 0.171 | 0.321 | ||||
| 15–24 | 41.1 | 43.0 | 43.2 | 42.0 | ||
| 25–34 | 46.3 | 48.3 | 46.9 | 46.6 | ||
| 35–49 | 12.6 | 8.8 | 9.9 | 11.4 | ||
| Parity | 0.492 | 0.237 | ||||
| Nulliparous | 42.4 | 45.6 | 42.8 | 37.7 | ||
| 1 to 2 | 36.9 | 33.3 | 40.5 | 44.6 | ||
| 3 or more | 20.8 | 21.1 | 16.7 | 17.8 | ||
| Educational Status | 0.001 | 0.030 | ||||
| No formal education | 47.8 | 38.4 | 33.1 | 40.3 | ||
| Primary (1–8) | 32.7 | 45.8 | 44.4 | 43.2 | ||
| Secondary (9–12) | 11.1 | 11.8 | 17.1 | 12.1 | ||
| Higher (12+) | 8.4 | 3.9 | 5.5 | 4.4 | ||
| Months pregnant at first visit | <0.001 | <0.001 | ||||
| 1–3 months | 31.2 | 45.6 | 37.7 | 47.8 | ||
| 4–6 months | 50.3 | 44.9 | 49.2 | 44.0 | ||
| 7–9 months | 18.0 | 9.4 | 8.8 | 8.0 | ||
| Don’t know | 0.4 | 0.0 | 4.3 | 0.2 | ||
| Number of pregnancy visits | 0.008 | 0.375 | ||||
| One | 40.5 | 31.4 | 32.7 | 29.1 | ||
| Two | 32.7 | 32.7 | 25.3 | 29.8 | ||
| Three | 19.1 | 24.8 | 23.5 | 22.8 | ||
| Four & above | 7.8 | 11.2 | 18.5 | 18.4 | ||
| Own a mobile phone | <0.001 | 0.784 | ||||
| Yes | 41.7 | 69.5 | 49.4 | 48.6 | ||
| No | 58.3 | 30.5 | 50.6 | 51.4 | ||