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Mean (SD) scores on urges to drink alcohol, affective responses to advertisements, and perceived effectiveness
| Total | Alcohol warning advertisements | Alcohol promoting advertisements | Non-alcohol advertisements | |
|---|---|---|---|---|
| Urges to drink alcohol | 17.24 (8.12) | 14.92 (7.27) | 19.23 (9.59) | 17.48 (6.68) |
| Affective responses | ||||
| Pleasure | 5.04 (1.94) | 3.16 (1.70) | 5.83 (1.03) | 6.10 (1.47) |
| Arousal | 5.30 (1.22) | 5.26 (1.18) | 5.28 (1.11) | 5.37 (1.39) |
| Perceived effectiveness | 5.47 (1.47) | 5.78 (1.45) | 5.23 (1.57) | 5.41 (1.35) |
