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. Author manuscript; available in PMC: 2016 Jul 11.
Published in final edited form as: Tob Regul Sci. 2016 Jul 1;2(3):239–251. doi: 10.18001/TRS.2.3.4

Table 4.

Single Most Important Reason for Using Little Cigars and Cigarillos among Current Users

% (95% CI)
Enjoyment

 Come in flavors I like 15.4 (9.5, 24.0)
 Help me feel relaxed 12.3 (7.5, 19.5)
 Enjoy the smell 10.7 (6.3, 17.4)
 Give me a good buzz 5.9 (2.4, 14.0)

Better than cigarettes

 More affordable than cigarettes 12.5 (7.3, 20.5)
 Longer burn time than cigarettes 11.6 (6.1, 20.9)
 More acceptable than cigarettes 2.9 (0.5, 14.9)

Curiosity 11.3 (6.4, 19.2)

Harm reduction

 Could help me quit cigarettes 5.5 (2.9, 10.5)
 Less harmful than cigarettes 1.9 (0.6, 6.3)

Buy because of store promotions 1.7 (0.6, 4.8)

Other 8.3 (4.4, 15.2)

CI = confidence interval