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. 2016 Jul 15;10:74. doi: 10.3389/fncom.2016.00074

Table 1.

Commercials involved in this study and grouped taking into account the Ace Score index.

Commercial Ace Score Group
Budweiser (“Brotherhood”) 665 Positive
Coke (“Security Camera”) 641 Positive
Doritos (“Goat 4 Sale”) 626 Positive
Hyundai (“Stuck”) 611 Positive
Audi (“Bravery”) 394 Neutral
Calvin Klein (“Concept”) 362 Neutral
“Pub Loo Shocker” 210 Negative
“Carmel Limo” 167 Negative
Heineken (“The Date”) Non-evaluated -