Table I.
Broadcast ratio and frequency of total food advertisements and non-core advertisements (adv/h/c: advertisement/hour/channel) during the child audience peak, in Spain, for the thematic channels (TC) in 2007, TC in 2013, generalist channels (GC) in 2013, and mean of all channels in 2013
| Time slot of large child audience* | Time slot of small child audience# | Total time slot¥ | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Total of frequency and ratio n (adv/h/c) |
Core and other advertisements frequency and ratio n (adv/h/c) |
Non-core advertisements frequency and ratio n (adv/h/c) |
Total of frequency and ratio n (adv/h/c) |
Core and other advertisements frequency and ratio n (adv/h/c) |
Non-core advertisements frequency and ratio n (adv/h/c) |
Total of frequency and ratio n (adv/h/c) |
Core and other advertisements frequency and ratio n (adv/h/c) |
Non-core advertisements frequency and ratio n (adv/h/c) |
|
| TC 2007 | 216 (6) | 36 (1)b | 180 (5)a | 138 (6) | 69 (3)a | 69 (3)a | 354 (12) | 105 (4)b | 249 (8)a |
| TC 2013 | 365 (10) | 162 (5)a | 203 (6)b | 214 (9) | 115 (5)a | 99 (4)a | 579 (10) | 277 (5)a | 302 (5)a |
| GC 2013 | 329 (9) | 140 (4)a | 189 (5)b | 355 (15) | 166 (7)a | 189 (8)a | 684 (13) | 306 (6)a | 378 (7)b |
Core advertisements show products with balanced energy profile or energy, and Non-Core advertisements show products with unbalanced energy profile or high in energy), or others (supermarkets and special food). Channels analyzed are TC (thematic channels), GC (generalist channels); mean of all Spanish channels (mean of CT and CG).
Each letter in superscript (a,b) compares intra-group proportion (non-core/core and other advertisements) between channels in large child audience, small child audience and total time slots. Different letter indicates a subset of categorical data whose proportions do not differ significantly from data of other column at the 0.05 level. Measurement unit used in broadcast ratio is advertisements per hour and channel (adv/h/c). Frequency is expressed as n. The times slots analysed are time slot of large child audience
(7:00–8:59 and 15:30–22:00 on weekdays, 7:30–10:29 and 15:30–22:00 on weekend days) [22], time slot of small child audience
(9:00–15:29 on weekdays, 10:30–15:29 on weekend days) [22] and total time slot
(7:00–22:00 on weekdays, 7:30–22:00 on weekend days) [21].