Table 5. Select quotes from caseta vendors concerning children's product preferences.

Participant	Context	Quote
Vendor, School C	Kids are accustomed to paying certain prices and will not pay more.	“I price it (fruit cocktail) at 1Q. If I tell them 1.50Q, they do not pay.”
Vendor, School A	Salty snacks like chips are what children look for, ask for, and most often purchase according to vendors.	Guatemalan culture is like that, it cannot be changed…If we do not sell ricitos here, moms will buy them in the street and put them in their kid's backpack to bring. You could say it's the culture. Since kids are little, you can see in Guatemala, the kids have a bag of chips, and if not, the mom is eating them and giving them to her child.