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. Author manuscript; available in PMC: 2017 May 1.
Published in final edited form as: Ecol Food Nutr. 2016 Apr 11;55(3):324–338. doi: 10.1080/03670244.2016.1161618

Table 6. Select quotes from caseta vendors concerning the challenges of money: pricing, earning, investment and demand.

Participant Context Quote
Vendor, School A Vendors report significant difference in prices outside school grounds compared to their casetas. This pan with ham out there costs 2.50-3Q, 1Q here. This bag of oranges out there is 1Q, here it's 0.50Q. This bag of mango out there, 2-3Q, here 1Q. This bag of watermelon out there is 2-2.50Q, here 1Q. So yes, this is how it is.
Vendor, School D It is difficult for vendors to decide whether to invest in a product. This vendor speaks about offering mixed fruit. You have to invest in buying watermelon, melon, and papaya and sometimes you invest in each fruit, each fruit costs about 10Q, so you have to sell a minimum of 40 bags just to earn 10Q. You might sell at least 10-12 bags if the kids like it.
Vendor, School D Prices of ingredients, supplies, and gas for cooking add up putting pressure on profit margin. I have to invest in: tomato, 10Q, if it has cabbage, a cabbage around 7-10Q, cheese, 5Q. If I prepare 25 tacos, that will be around 6-7Q for tortillas, plus the bags, the time, gas, oil, it's a lot.”