Medium |
Strategy |
Definition |
Examples |
Sociocultural |
Community partners |
Partnerships with community organizations that serve African American populations |
Parks and Recreation Center, Boys and Girls Club, Blue Choice, pediatric offices |
Sociocultural |
Culturally relevant ads |
Print and radio ads placed in sociocultural mediums targeting African Americans |
African American printed publications and hip hop and gospel music radio stations |
Sociocultural |
Sociocultural events |
One-time events that targeted sociocultural values such as religiosity, collectivism or family, and connection with history or ancestors that were not identified through community partners |
Black History Month events, events at African American churches |
Sociocultural |
Word-of-mouth |
Referrals from past participants or friends and family members familiar with the program |
Referrals from previous participants |
Non-sociocultural |
General community events |
One-time family oriented events that targeted the general population |
Back-to-school events, festivals, charity walks |
Non-sociocultural |
School events |
Events at local middle schools |
Presentations made to classes, health fairs, career fairs |