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. 2016 Jul 21;26(3):295–304. doi: 10.18865/ed.26.3.295

Table 1. Recruitment strategies.

Medium Strategy Definition Examples
Sociocultural Community partners Partnerships with community organizations that serve African American populations Parks and Recreation Center, Boys and Girls Club, Blue Choice, pediatric offices
Sociocultural Culturally relevant ads Print and radio ads placed in sociocultural mediums targeting African Americans African American printed publications and hip hop and gospel music radio stations
Sociocultural Sociocultural events One-time events that targeted sociocultural values such as religiosity, collectivism or family, and connection with history or ancestors that were not identified through community partners Black History Month events, events at African American churches
Sociocultural Word-of-mouth Referrals from past participants or friends and family members familiar with the program Referrals from previous participants
Non-sociocultural General community events One-time family oriented events that targeted the general population Back-to-school events, festivals, charity walks
Non-sociocultural School events Events at local middle schools Presentations made to classes, health fairs, career fairs