Table 1. Cross tabulations of news portrayal of threat and efficacy by cancer type.
| News content coding | Cancer type | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General (n = 673) | Thyroid (n = 23) | Stomach (n = 17) | Colorectal (n = 79) | Lung (n = 33) | Liver (n = 20) | Breast (n = 80) | Prostate (n = 42) | Pancreatic (n = 15) | Cervical (n = 67) | Skin (n = 24) | Others (n = 65) | Total (n = 1,138) | ||
| Threat | 1 | 18.9 | 17.4 | 29.4 | 11.4 | 12.1 | 10.0 | 15.0 | 26.2 | 0.0 | 20.9 | 12.5 | 20.0 | 17.9 |
| 2 | 26.6 | 30.4 | 29.4 | 35.4 | 18.2 | 10.0 | 25.0 | 31.0 | 13.3 | 34.3 | 33.3 | 33.8 | 27.7 | |
| 3 | 54.5 | 52.2 | 41.2 | 53.2 | 69.7 | 80.0 | 60.0 | 42.9 | 86.7 | 44.8 | 54.2 | 46.2 | 54.4 | |
| Efficacy | 1 | 59.0 | 69.6 | 35.3 | 31.6 | 45.5 | 35.0 | 46.3 | 42.9 | 46.7 | 29.9 | 45.8 | 44.6 | 51.7 |
| 2 | 14.1 | 13.0 | 23.5 | 13.9 | 12.1 | 15.0 | 18.8 | 9.5 | 26.7 | 25.4 | 0.0 | 15.4 | 14.9 | |
| 3 | 26.9 | 17.4 | 41.2 | 54.4 | 42.4 | 50.0 | 35.0 | 47.6 | 26.7 | 44.8 | 54.2 | 40.0 | 33.4 | |
Values are column percentages for each cancer type, with respect to either portrayed threat or efficacy in the news. News content coding categories were: 1 = no presence, 2 = presence at a general level, 3 = presence with specific details.