Table 2.
Descriptive statistics, category level
| Total annual turnover* | Number of top items | Average daily price** | Supported Price Promotions | Unsupported Price Promotions | |||||
|---|---|---|---|---|---|---|---|---|---|
| Number of days | Number of days discount exceeds 5% | Average daily discount (%) | Number of days | Number of days discount exceeds 5% | Average daily discount (%) | ||||
| Aperitif product categories | |||||||||
| Bottle of beer, 1 l | 51.78 | 5 | 0.66 (4.95) | 36 | 35 | 4.36 | 75 | 47 | 5.48 |
| Can of beer, 33 cl | 146.52 | 4 | 0.28 (2.88) | 67 | 62 | 10.66 | 82 | 72 | 6.58 |
| Can of mussels | 23.34 | 9 | 1.06 (16.47) | 89 | 89 | 24.16 | 160 | 130 | 14.62 |
| Can of cockles | 75.48 | 20 | 1.94 (29.88) | 30 | 28 | 15.18 | 147 | 119 | 5.25 |
| Can of clams | 13.86 | 4 | 1.14 (34.37) | 71 | 71 | 16.64 | 164 | 126 | 10.21 |
| Can of tuna in oil | 16.68 | 6 | 1.01 (9.54) | 89 | 77 | 8.84 | 156 | 123 | 8.72 |
| Can of asparagus | 22.98 | 11 | 1.40 (18.20) | 18 | 18 | 17.54 | 133 | 90 | 10.45 |
| Bottle of red wine | 18.06 | 12 | 1.57 (19.19) | 16 | 14 | 5.21 | 176 | 125 | 9.41 |
| Bottle of white/rose wine | 68.52 | 16 | 2.15 (17.11) | 17 | 16 | 7.25 | 144 | 93 | 7.73 |
| Bag of potato chips | 68.88 | 13 | 0.88 (15.09) | 13 | 13 | 4.99 | 201 | 201 | 18.63 |
| Can of stuffed olives | 42.36 | 8 | 0.64 (8.10) | 33 | 33 | 16.22 | 209 | 164 | 9.59 |
| Can of razorshells | 12.66 | 6 | 1.98 (22.10) | 11 | 11 | 1.54 | 32 | 21 | 3.14 |
| Breakfast product categories | |||||||||
| Juice mini brick | 68.28 | 15 | 1.03 (1.22) | 35 | 35 | 13.19 | 207 | 135 | 5.12 |
| Bottle of juice, 1 l | 66.36 | 22 | 0.61 (0.77) | 47 | 47 | 5.99 | 398 | 343 | 15.67 |
| Pack of standard cookies | 44.76 | 10 | 1.09 (2.31) | 28 | 25 | 9.91 | 192 | 95 | 6.55 |
| Pack of filled cookies | 35.34 | 9 | 0.60 (1.62) | 20 | 19 | 8.91 | 187 | 76 | 4.59 |
| Pack of soluble cocoa | 63.00 | 6 | 3.54 (3.11) | 19 | 13 | 7.28 | 206 | 84 | 4.69 |
| Pack of soluble coffee | 90.54 | 6 | 2.53 (0.71) | 45 | 0 | 2.15 | 179 | 2 | 1.87 |
| Pack of normal coffee | 55.80 | 13 | 1.14 (2.55) | 64 | 60 | 9.75 | 203 | 170 | 7.78 |
| Brick of unskimmed milk 1 l | 174.66 | 13 | 0.61 (0.85) | 29 | 29 | 3.90 | 113 | 41 | 1.70 |
| Brick of skimmed milk, 1 l | 47.22 | 6 | 0.58 (0.53) | 15 | 13 | 2.76 | 81 | 29 | 1.25 |
| Brick of semi-skimmed milk, 1 l | 74.28 | 7 | 0.59 (0.58) | 5 | 2 | 0.90 | 108 | 5 | 2.10 |
| Brick of enriched milk, 1 l | 115.20 | 14 | 0.74 (10.83) | 2 | 2 | 0.56 | 25 | 15 | 1.33 |
| Pack of cereal | 55.56 | 23 | 1.57 (14.13) | 6 | 6 | 2.44 | 204 | 131 | 6.58 |
| Pack of normal sugar, 1 kg | 42.00 | 1 | 0.93 (0.00) | 0 | 0 | 0.00 | 2 | 2 | 0.00 |
*Turnover is measured in thousands of Euros. **Standard deviations are in parentheses.