Table 2.
Comparison of outreach results for each phase.
| Phase | Setup | Active promotion | Last-minute promotion | Actual event | Postevent | |||||||||||
|
|
|
Max | Mean (SD) | Total | Max | Mean (SD) | Total | Max | Mean (SD) | Total | Max | Mean (SD) | Total | Max | Mean (SD) | Total |
| Channel | ||||||||||||||||
|
|
19 | 13 (4) | 20 | 2343 | 555 (339) |
3100 | 1011 | 721 (155) |
1023 | 1562 | 1236 (434) | 1569 | 665 | 605 (19) | 682 | |
|
|
— | — | — | 105 | 75 (16) | 1129 | 89 | 89 | 89 | 181 | 181 | 181 | 112 | 112 | 112 | |
|
|
Flickr | — | — | — | — | — | — | — | — | — | — | — | 520 | 833 | 165 | 1489 |
|
|
Liveblog | — | — | — | — | — | — | — | — | — | 20 | 139 (50) | 416 | — | — | — |
|
|
1989 | 1431 | 1989 | 2046 | 2018 | 2046 | 2047 | 2047 | 2047 | 2047 | 2047 | 2047 | — | — | — | |
|
|
Website | 72 | 32 (20) | 870 | 164 | 45 (25) | 7342 | 181 | 102 (44.9) | 817 | 307 | 194 (109) | 583 | 81 | 46 (21) | 555 |
| Traditional impact measure | ||||||||||||||||
|
|
Attendees | — | — | — | — | — | — | — | — | — | 74 | 74 | 74 | — | — | — |
|
|
Proceedings | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4130 |
|
|
Sum | 2080 | 1476 | 2879 | 4747 | 2693 | 13617 | 3328 | 2959 | 3976 | 4191 | 3869 | 5390 | 1691 | 929 | 6968 |