Table 5.
Number of email recipients in our own list.
| Phase | Email addresses at phase start, n | Email addresses at phase end, n |
| Setup | 652 | 1828 |
| Active promotion | 1828 | 1888 |
| Last-minute promotion | 1888 | 1889 |
| Actual event | 1889 | 1889 |
| Postevent | 1889 | 1889 |
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