Table 2.

Definitions of Key Design Elements

Key Elements	Definition
Navigation	Salient menu/navigation bar Consistency of navigation bar Aids for navigation (e.g., visible links) Easy access to web pages (e.g., no excessive backtracking/clicks and reach through multiple pathways) Search features Users feel in control/ease of managing
Graphical Representation	Inclusion of images Size and resolution of images Multimedia content (e.g., animation or audio) Color, font, and size of text Distinct logos and icons Visual attractiveness/layout Color schemes Effective use of white space/avoid visual overload Minimizing loading time for visual elements
Organization	Cognitive mapping/architecture Understandable structure Logical organization Hierarchical/sequencing organization Systematic information arrangement and categorization Consistency Meaningful labels/headings/titles Keywords
Content Utility	Sufficient amount of information to attract repeat visitors Arousal/motivation (keep visitors interested and further explore the site) Content quality Current/up-to-date information Relevant to the purpose of the website Users’ needs and requirements/perceived utility
Purpose	Unique identity Intended purpose of visiting/expectations Type of interaction Organizational attractiveness Visible brand/contact and organization information Information about service policy
Simplicity	Simple subject headings Transparency of information (reduce search time) Website design optimized for computer screens Uncluttered layout Consistency in design throughout the website Ease of using (including first time users) Minimize redundant features Easily understandable features/functions
Readability	Easy to read Well-written Grammatically correct Understandable Appropriate amount of content on each page/readable blocks Reading level appropriate content