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. 2015 Dec 28;6(6):2041669515622001. doi: 10.1177/2041669515622001

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© The Author(s) 2015

This article is distributed under the terms of the Creative Commons Attribution 3.0 License (http://www.creativecommons.org/licenses/by/3.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

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Figure 7. — A measure of the degree of pleasantness (a) and arousal (b) mediation in soundtrack-taste matching, shown as the relationship between soundtrack-taste discrepancy from Experiment 2 (in terms of differences in pleasantness/arousal ratings of a given soundtrack-taste pair) and the degree of fit between each soundtrack and a given taste (represented by the % of responses to the soundtrack-taste matching question for a given taste from Experiment 1). The Pearson correlation coefficient is shown on each plot along with a linear regression trend line. Asterisks after the correlation coefficient indicate statistical significance (p < .05).