Table.

Item Endorsement Labels and Scale Reliabilities

Factor Subscale Title	Itema	Respondents Who Agree or Strongly Agree, %
Skeptical rationalizations (α = .62)	1. A lot of people I know use tanning beds, so they can’t be all that harmful.	7.7
	2. The medical evidence that tanning beds are harmful is exaggerated.	8.8
	3. Tanning bed use cannot be all that bad for you because many people who use tanning beds live long lives.	10.0
	4. More skin cancer is caused by frequent sunburns and family history than tanning bed use.	27.1
	5. Cancer mostly strikes people with negative attitudes.	2.2
	6. They will have found cures for cancer and all the other problems tanning beds cause before I am likely to get any of them.	3.3
	7. You can overcome the harms of using tanning beds by doing things like using sunscreen, eating healthy food, and exercising regularly.	23.8
	8. I think I must have the sort of good health or genes that means I can use tanning beds without getting any of the harms.	4.4
Worth-it rationalizations (α = .76)	10. I would rather live a shorter life and enjoy it than a longer one where I will be deprived of the pleasure of using tanning beds.	7.7
	11. You have to die of something, so why not enjoy yourself and use tanning beds.	11.0
	12. It is more important for me to get that tanned look at this age than worry about skin cancer.	12.2
Danger ubiquity rationalizations (α = .63)	9. I think I would have to use tanning beds a lot more frequently than I do to put my health at risk.	48.1
	13. Everything causes cancer these days.	59.1
	14. If tanning bed use was so bad for you, the government would ban tanning beds.	31.5
	15. It is dangerous to walk across the street.	52.5
	16. Tanning bed use is no more risky than lots of other things that people do.	53.6

^aItems in italics were endorsed by fewer than 10% of the participants and deleted from further consideration.