Table 3.
Weighted percentage of main food shoppers choosing each reason as a ‘top three’ reason for food store selection for large and small shopping trips among those who responded that they do patronize that type of store (n 2596), NEWPATH study, Region of Waterloo, Ontario, Canada, 2009/2010
| Price | Proximity | Convenience services | Quality | Convenient hours | Specific foods | Buy local | Know vendor | Buy bulk | Personal or ethical | |
|---|---|---|---|---|---|---|---|---|---|---|
| Large shopping trip | ||||||||||
| Supermarket | 60·6 | 74·5 | 24·8 | 67·3 | 42·1 | 17·9 | 7·2 | 1·4 | 3·3 | 1·2 |
| Supercentre | 88·8 | 39·7 | 22·1 | 13·0 | 45·7 | 28·0 | 2·1 | 1·5 | 36·4 | 2·3 |
| Convenience store | 12·6 | 85·8 | 32·2 | 3·4 | 83·8 | 7·4 | 10·6 | 11·0 | 2·3 | 5·2 |
| Specialty store | 13·9 | 25·8 | 6·4 | 64·2 | 5·3 | 79·9 | 27·6 | 10·8 | 7·3 | 17·8 |
| Farmers’ market | 25·0 | 17·0 | 1·8 | 90·5 | 3·3 | 36·6 | 77·8 | 10·8 | 9·2 | 5·2 |
| Food bank | 59·8 | 31·2 | 28·4 | 19·6 | 41·8 | 20·0 | 19·3 | 20·3 | 11·0 | 57·8 |
| Home delivery | 21·8 | 20·9 | 48·3 | 29·5 | 57·3 | 19·8 | 15·6 | 8·0 | 16·8 | 28·7 |
| Food co-op | 60·2 | 17·3 | 0·0 | 40·7 | 21·2 | 50·7 | 49·1 | 26·8 | 24·1 | 10·4 |
| Small shopping trip | ||||||||||
| Supermarket | 54·0 | 80·9 | 31·7 | 48·9 | 57·1 | 14·8 | 7·7 | 2·1 | 2·2 | 2·0 |
| Supercentre | 82·1 | 51·1 | 32·2 | 13·9 | 54·1 | 23·9 | 4·5 | 1·8 | 16·8 | 2·2 |
| Convenience store | 18·5 | 86·2 | 40·0 | 5·1 | 91·7 | 9·1 | 7·5 | 12·5 | 1·0 | 3·6 |
| Specialty store | 10·9 | 30·0 | 7·9 | 61·4 | 6·8 | 80·6 | 33·8 | 11·2 | 2·5 | 16·8 |
| Farmers’ market | 24·0 | 17·7 | 3·9 | 86·5 | 5·2 | 43·4 | 73·9 | 9·3 | 6·2 | 6·3 |
| Food bank | 49·5 | 52·3 | 52·8 | 28·2 | 35·9 | 27·2 | 29·3 | 29·8 | 26·9 | 69·1 |
| Home delivery | 32·0 | 36·1 | 48·5 | 16·7 | 52·8 | 30·7 | 15·4 | 3·5 | 3·0 | 25·0 |
| Food co-op | 28·9 | 15·8 | 11·8 | 56·0 | 11·8 | 30·6 | 56·6 | 32·0 | 11·3 | 44·4 |