Table B.

Logistic Regression Models of Snus Trial and Adoption

		Snus Outcome^a
Variable	Trial (i.e., Any Use)	Any Frequent Use (i.e., 6–7 days/week)	Adoption (i.e., Any Purchase)

	OR (95% CI)	OR (95% CI)	OR (95% CI)
Age, years (10-year increments)		1.28 (1.06–1.56) ^**
Male (referent: female) ^a	2.33 (1.27–4.29) ^**	2.58 (1.60–4.17) ^**	1.84 (1.07–3.14) ^*
24-hour smoking quit attempt, past year (referent: no quit attempt) ^a		1.51 (0.73–3.15)
Motivation to quit smoking (3-unit increments) ^b		1.18 (0.88–1.60)
Heard of any LNST products (referent: no recognition) ^a			2.64 (1.20–5.78) ^*
Use of any LNST products, lifetime (referent: never user) ^a		1.77 (0.76–4.10)
Perceived personal harm from LNST (3-unit increments) ^c	0.83 (0.64–1.09)	0.89 (0.69–1.15)
Likelihood of LNST use to reduce smoking (1-unit increment) ^d	1.78 (1.24–2.55) ^**	1.45 (1.06–1.99) ^*	1.30 (0.88–1.93)
Likelihood of LNST use to quit smoking (1-unit increment) ^d	0.81 (0.58–1.11)	1.02 (0.77–1.36)	1.13 (0.81–1.57)
Likelihood of LNST use to cope with smoking restrictions (1-unit increment) ^d	1.08 (0.84–1.39)	1.28 (1.01–1.64) ^*	1.26 (0.94–1.69)

Note.

p < .05;

^**

p < .01;

0=absence of the behavior/attribute and 1=presence of the behavior/attribute;

0 to 10 scale where 0=very definitely no and 10=very definitely yes;

0 to 10 scale where 0=not at all harmful and 10=very much harmful;

0 to 3 scale where 0=not at all likely and 3=very likely;

OR=odds ratio; CI=confidence interval