Table 3.
Odds ratios (95% confidence interval) of citing a commercial advertisement over a publicly funded advertisement by demographic and psychosocial variables.
| Step 1 - demographic | P value | Step 2 – includes psychosocial variables | P value | ||
|---|---|---|---|---|---|
| Gender | Female (n = 207) | 1 | 1 | ||
| Male (n = 190) | 1.23 (0.80 – 1.90) | 34 | 1.22 (0.80 – 1.91) | .35 | |
| Education | Less than high school (n = 34) | 1 | 1 | ||
| High school or technical (n = 224) | 0.28 (0.12 – 0.70) | .006 | 0.25 (0.10 – 0.62) | .003 | |
| University complete (n =139) | 0.18 (0.07 – 0.45) | .000 | 0.15 (0.06 – 0.39) | .000 | |
| Age | 18 – 54 years (n = 241) | 1 | 1 | ||
| > 55 years (n = 156) | 2.37 (1.49 – 3.67) | .000 | 2.38 (1.51 – 3.75) | .000 | |
| Activity level | Active (n = 244) | 1 | 1 | ||
| Not active (n = 153) | 1.06 (0.68 – 1.63) | .80 | 1.01 (0.62 – 1.68) | .97 | |
| Self-rated health | 0.85 (0.66 – 1.08) | .18 | |||
| Outcome Expectations | 0.83 (0.69 – 1.01) | .06 | |||
| Intentions | 1.10 (0.94 – 1.09) | .75 |