TABLE 1.

Impact of different categories of posting

Category	Posts n (%)	Likes and Shares per post	Total Reach per post
Personal Stories	40 (22)	16 (5–32)	229 (132–421)
Unit news	66 (37)	9 (3–19)	162 (98–282)
Associated news	13 (7)	8 (3–15)	147 (80–161)
Inviting user engagement	17 (9)	2 (0–8)	88 (67–138)
Health education	44 (24)	1 (0–3)	80 (69–115)
Total	180 (100)	5 (1–15)	137 (84–150)

Data are presented as median (interquartile range) unless otherwise stated. Facebook posts were divided into five categories. The number of “Likes”, “Shares” and total “Reach” have been averaged per post.