TABLE 2.
Longitudinal Association Between Internet Alcohol Marketing Receptivity and Drinking Outcomes
| Variable | Adjusted Logistic Regression | |
|---|---|---|
| Drinking Initiation (Among Never-Drinkers) | Binge Drinking Initiation (Among Never-Binge-Drinkers) | |
| Internet alcohol marketing receptivity | ||
| Score 0 | Reference | Reference |
| Score 1 | 1.20 (0.76–1.88) | 1.77 (1.13–2.78)* |
| Score 2 | 1.13 (0.34–3.76) | 2.15 (1.06–4.37)* |
| Age, y | ||
| 15–17 | Reference | Reference |
| 18–20 | 1.57 (0.87–2.86) | 1.19 (0.70–2.01) |
| Gender | ||
| Male | Reference | Reference |
| Female | 0.82 (0.42–1.60) | 1.01 (0.60–1.68) |
| Race or ethnicity | ||
| White | Reference | Reference |
| Black | 0.89 (0.34–2.32) | 0.40 (0.15–1.08) |
| Hispanic | 0.40 (0.17–0.92)* | 0.89 (0.55–1.47) |
| Mixed or other | 0.78 (0.43–1.42) | 0.76 (0.31–1.85) |
| Sensation seeking (scale) | 1.73 (0.81–3.69) | 1.71 (1.01–2.90)* |
| Friend drinking | 1.49 (1.04–2.13)* | 1.54 (1.16–2.05)* |
| Parent drinking | 1.53 (0.72–3.29) | 1.34 (0.81–2.24) |
| Internet time, h/d | 0.94 (0.72–1.22) | 1.06 (0.86–1.31) |
Analysis limited to respondents with age <21 years and complete data for phone and Web surveys. *Statistically significant odds ratios.