Table 4.
Coefficients of the model predicting whether a user would accept the cookie.
| 95% CI for the odds ratio |
||||
|---|---|---|---|---|
| Variable | B(SE) | Lower | Odds ratio | Upper |
| Model 1 | ||||
| Constant | 1.106 (0.408) | |||
| Age | -0.010 (0.011) | 0.970 | 0.990 | 1.011 |
| Gender | 0.110 (0.259) | 0.672 | 1.116 | 1.854 |
| Model 2 | ||||
| Constant | 1.569 (0.481) | |||
| Age | -0.008 (0.011) | 0.970 | 0.992 | 1.014 |
| Gender | 0.018 (0.270) | 0.599 | 1.018 | 1.729 |
| Social frame (control) | – | – | – | - |
| Social frame (minority) | -1.148 (0.326)∗∗ | 0.168 | 0.317 | .600 |
| Social frame (majority) | 0.064 (0.366) | 0.520 | 1.066 | 2.185 |
| Model 3 | ||||
| Constant | -0.092 (1.076) | |||
| Age | -0.002 (0.012) | |||
| Gender | 0.214 (0.291) | 0.701 | 1.238 | 2.189 |
| Social frame (control) | – | – | – | - |
| Social frame (minority) | -1.112 (.333)∗∗ | 0.171 | 0.329 | .631 |
| Social frame (majority) | 0.114 (0.375) | 0.537 | 1.120 | 2.337 |
| Risk taking | 0.633 (0.262)∗ | 1.127 | 1.883 | 3.148 |
| Self-disclosure | -0.163 (.230) | 0.541 | 0.850 | 1.334 |
| Sociability | 0.063 (0.194) | 0.728 | 1.065 | 1.558 |
| Impulsivity | 0.101 (0.310) | 0.603 | 1.106 | 2.030 |
∗p < 0.01, ∗∗p < 0.05.