Table 2.

AMI Message Importance Ratings by Pharmacy Location

	All (N=255)	Rural N=112	Urban N=143	p-value
Message (domain)
1. AMI can be potentially dangerous, and even life threatening.
% who rated it as an extremely important message (rating)	82.6%	82.3%	83.0%	.881
% who ranked it as the most important message (ranking)	50.4%	52.7%	48.6%
2. During serious AMI, it is important to visit your local emergency care clinic immediately.
% who rated it as an extremely important message (rating)	76.3%	78.7%	74.1%	.385
% who ranked it as the most important message (ranking)	9.4%	5.4%	12.7%
3. It is important to talk to your doctor or pharmacist about possible AMI.
% who rated it as an extremely important message (rating)	70.9%	75.0%	67.2%	.166
% who ranked it as the most important message (ranking)	26.4%	25.0%	27.5%
4. AMI can result in negative mental and physical health consequences.
% who rated it as an extremely important message (rating)	70.3%	66.9%	73.3%	.260
% who ranked it as the most important message (ranking)	6.3%	7.1%	5.6%
5. Alcohol consumption can be dangerous at any level.
% who rated it as extremely important message (rating)	39.7%	45.9%	34.1%	.053
% who ranked it as the most important message (ranking)	6.3%	7.1%	5.6%
6. It is important to have no more than 1 drink of alcohol a day.
% who rated it as an extremely important message (rating)	23.6%	29.3%	18.5%	.042
% who ranked it as the most important message (ranking)	1.2%	2.7%	0.0%