Table 2. Loading factors from factor analysis using varimax rotation.

Variables	Health conscious diet	Non-health conscious diet
Percentage of variance explained	4.4%	3.0%
TZ1	0.4151*	-0.1339
Banku2	0.4731*	0.0392
Kenke3	0.5544*	-0.0969
Fufu4	0.5415*	-0.0177
Rice and Beans	0.4900*	0.0454
Jolof and fried rice	0.4638*	-0.00792
Soft drinks	0.0861	0.0005
Fan Choco (chocolate based beverage)	-0.0178	0.6749*
Fan milk (milk based beverage)	-0.0117	0.6229*
Fan ice (ice cream)	-0.0333	0.6702*
Fan yogurt	0.0712	0.4437*
Yogurt drink	-0.0852	0.4306*
Milk	0.1185	0.1776
Meat	0.0982	0.1666
Water	0.3460*	0.1680
Watermelon	0.5842*	-0.0402
Pineapple	0.4956*	0.1402
Apple	0.3291*	0.1070
Orange	0.1088	0.3762*
Mango	0.4259*	0.0215
Banana	0.4369*	0.0422
Avocado	0.4542*	0.0285
Traditional vegetables	0.4508*	-0.2670
Exotic vegetables	0.4102*	0.2865
Bread	0.1063	0.0423
Biscuit	0.0878	0.0952
Chocolate	0.0677	0.1695
Mashed Kenke Drink	0.3097*	0.1455
Tea	0.1926	0.0070
Coffee	0.0384	-0.0588
Pawpaw	0.4954*	-0.0796
Boiled and Fried yam	0.5431*	-0.0725
Fish	0.1281	0.3112*
Sweets	-0.0041	0.0920
Alvaro	0.1370	0.4561*
Fats and oil	0.5579*	0.1303

¹ TZ (Tueozafi): made from corn and cassava flour,

² Banku: made from fermented corn and cassava dough,

³ Kenke: made from fermented corn dough,

⁴ Fufu: made from pounded boiled yam and cassava.

* = Factor loading ≥0.3