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. Author manuscript; available in PMC: 2016 Sep 9.
Published in final edited form as: Eval Program Plann. 2009 May 18;32(3):278–288. doi: 10.1016/j.evalprogplan.2009.05.001

Table 1.

Original open response codes and collapsed categories.

Collapsed physical activity code PA original codes n Collapsed healthy eating code Healthy eating original codes n
Publicly funded— promote PA Publicly funded—promote PA 150 Publically funded Publically funded promoting healthy eating 77
Body breaka 86 Body break 25
Total 236 Total 102
Commercial PA Commercial ad—unnamed fitness centre 31 Commercial— healthy eating Commercial ad promoting low fat foods 10
Commercial ad—recreation facilities 4 Commercial ad—specific health food label 18
Commercial ad promoting healthy lifestyle 2 Commercial ad—brand identified food 111
Commercial ad—named fitness centre 34 Commercial ad—non-brand identified food 118
Commercial ad—fitness-related apparel 5 Generic commercial ad—food with nutrition claim 12
Commercial ad—equipment named 72 Commercial ad promoting weight loss program 52
Commercial ad—equipment not named 77 General ad promoting weight loss and dieting 10
Commercial ad—fitness-related supplement 1 Commercial ad—Supplement 8
Commercial ad—use celebrities to promote PA 2 Commercial ad—healthy eating featuring celebrities 3
Commercial ad—fast food chain 28
Total 228 370
General physical activity General PA advertisement 161 General General ad—food category (e.g., trans fats) 87
General ad—specific disease or health issue 19
Health and diet general 11
General ad about healthy food 51
Total 161 168
Other Other 39 Other Other 63
General reference to health lifestyle 3 Grocery store 4
General ad—healthy eating or obesity 9
General—specific health issue 12
Total 63 Total 67
Not relevant Commercial advertisers— nonexercise-related product 21 Not relevant Commercial ad—fitness equipment 1
Commercial advertiser— nonfitness-related service 2 Publically funded promoting PA/healthy lifestyle 15
Commercial ad—weight loss system 10 Tobacco prevention 3
Total 33 Total 19
Television TV shows 14 Television TV stations 14
News 8 General TV shows 9
TV stations 19 News 10
Total 41 Total 40
a

Body Break is a series of Canadian health promotion advertisements that were originally part of the ParticipACTION but are now independently produced. Therefore they are not technically publicly funded advertisements but it was decided that this was the most appropriate category for these advertisements.