Figure 1.

The Pro‐e‐cigarette Advocacy Network, 2009‐2014

The pro‐e‐cigarette advocacy network began in 2009 as loose‐knit grassroots efforts dominated by small‐scale e‐cigarette retailers, e‐cigarette user groups, and independent e‐cigarette companies, but quickly transformed as cigarette companies entered the market and third parties began promoting e‐cigarettes. By the end of 2014, the network had evolved into an aggressive, well‐coordinated, and sophisticated campaign.31, 40, 47, 118, 119, 124, 125, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150, 151, 152, 153, 154 We refer to the National Vapers Club as “NVC,” Consumer Advocates for Smoke‐free Alternatives Association as “CASAA,” Oklahoma Vapers Advocacy League as “OVAL,” Minnesota Vapers Advocacy as “MNVA,” American Vaping Association as “AVA,” Tobacco Vapor Electronic Cigarette Association as “TVECA,” Electronic Cigarette Industry Group as “ECIG,” National Association of Tobacco Outlets as “NATO,” Smoke‐Free Alternatives Trade Association as “SFATA,” American E‐Liquid Manufacturing Standards Association as “AEMSA,” R.J. Reynolds as “RJR,” Philip Morris as “PM,” American Council on Science and Health as “ACSH,” American Legislative Exchange Council as “ALEC,” National Center for Public Policy Research as “NCPPR,” Empire State Restaurant and Tavern Association as “ESRTA,” and New Yorkers for Smarter Smoking Alternatives as “NYSSA.”