Table 1.
User demographics
| All users (n = 8,067) | Female (n = 6,717) | Male (n = 1,350) | p valueb | |
|---|---|---|---|---|
| Province of Residence | ||||
| Ontario – non EatRight Ontario message user | 4,499 (55.8 %) | 3,628 (54.0 %) | 871 (64.5 %) | <0.001c |
| Ontario – EatRight Ontario message user | 2,195 (27.2 %) | 1,938 (28.9 %) | 257 (19.0 %) | |
| Alberta user | 1,373 (17.0 %) | 1,151 (17.1 %) | 222 (16.4 %) | |
| Age (years) | 41.1 ± 15.0 | 41.4 ± 14.7 | 39.8 ± 16.5 | 0.001 |
| Age Category (years) | ||||
| 19–30 | 2,521 (31.3 %) | 1,987 (29.6 %) | 534 (39.6 %) | <0.001 |
| 31–50 | 2,981 (37.0 %) | 2,580 (38.4 %) | 401 (29.7 %) | |
| 51–70 | 2,436 (30.2 %) | 2,058 (30.6 %) | 378 (28.0 %) | |
| 71–85 | 129 (1.6 %) | 92 (1.4 %) | 37 (2.7 %) | |
| BMI (kg/m2)a | 28.8 ± 7.6 | 28.8 ± 7.7 | 28.7 ± 6.8 | 0.7 |
| BMI Category (n ( %))a | ||||
| <18.5 | 162 (2.0 %) | 140 (2.1 %) | 22 (1.6 %) | <0.001 |
| 18.5–24.9 | 2,684 (33.5 %) | 2,295 (34.4 %) | 389 (29.0 %) | |
| 25.0–29.9 | 2,291 (28.6 %) | 1,823 (27.3 %) | 468 (34.9 %) | |
| ≥30 | 2,872 (35.9 %) | 2,409 (36.1 %) | 463 (34.5 %) | |
| Activity Level (n ( %)) | ||||
| Sedentary | 1,242 (15.4 %) | 1,071 (15.9 %) | 171 (12.7 %) | <0.001 |
| Low Active | 4,106 (50.9 %) | 3,549 (52.8 %) | 557 (41.3 %) | |
| Active | 2,345 (29.1 %) | 1,840 (27.4 %) | 505 (37.4 %) | |
| Very Active | 344 (4.3 %) | 229 (3.4 %) | 115 (8.5 %) | |
| Not Specified | 30 (0.4 %) | 28 (0.4 %) | 2 (0.1 %) | |
| Pregnant (n (%)) | ||||
| No | 6,594 (98.2 %) | |||
| Yes | 123 (1.8 %) | |||
| Breastfeeding (n (%)) | ||||
| No | 6,585 (98.0 %) | |||
| Yes | 132 (2.0 %) | |||
| Types of Goals Set (n ( %)) | ||||
| Ready-made only | 5,480 (67.9 %) | 4,540 (67.6 %) | 940 (69.6 %) | 0.001 |
| Write your own only | 1,507 (18.7 %) | 1,236 (18.4 %) | 271 (20.1 %) | |
| Both | 1,080 (13.4 %) | 941 (14.0 %) | 139 (10.3 %) | |
| Average Number of Goals Set | 2.0 ± 1.3 Median: 2 Range: 1–20 |
2.1 ± 1.3 Median: 2 Range: 1–20 |
1.9 ± 1.2 Median: 1 Range: 1–15 |
<0.001 |
| Ready-made goals | 1.5 ± 1.3 | 1.6 ± 1.3 | 1.4 ± 1.2 | <0.001 |
| Write your own goals | 0.5 ± 1.0 | 0.5 ± 1.0 | 0.4 ± 0.9 | 0.01 |
Province of Residence, age, sex, BMI, activity level, pregnancy status, and breastfeeding status were self-reported
aBMI data were based on self-reported height and weight and available for n = 8,009 (n = 6,667 females; n = 1,342 males) users
bchi-square test or independent samples t-test to test differences between males and females
cchi-square test only included Ontario users