Table 2.
Theory of planned behaviour and atheoretical outserts
| Content of atheoretical message | Content of theory of planned behaviour-based message | |
|---|---|---|
| Message wording | Take a new look at THIAZIDES for first-line treatment for hypertension | Prescribe thiazide diuretics as the first drug to treat patients with hypertension |
| ✓ BP control equal to all other antihypertensives | ✓ You will be more effective in lowering your patients’ heart failure risk than if you prescribe calcium channel blockers | |
| ✓ Better stroke prevention than ACE inhibitors | ✓ You will be more effective in lowering patients’ stroke risk than if you prescribe ACE inhibitors | |
| ✓ Better heart failure prevention than calcium channel blockers | ✓ You can feel good about giving your patients the most effective treatment | |
| ✓ You will be prescribing one of the most effective drugs as recommended by the Canadian Hypertension Education Program | ||
| Make THIAZIDES the first-line choice for YOUR patients | Will YOU routinely prescribe thiazide diuretics? YES no | |
| Attributes specified in study protocol | ||
| Banner | Take a new look at THIAZIDES for first-line treatment for hypertension (11 words) | Prescribe thiazide diuretics as the first drug to treat patients with hypertension (12 words) |
| Up to four bullet points | ✓ (3 bullet points) | ✓ (4 bullet points) |
| Up to 85 words | ✓ (40 words) | ✓ (85 words) |
| Key clinical messages with footnotes on back of card | ✓ | ✓ |
| Cite the ALLHAT trial as evidence base for the recommended behaviour | ✓ | ✓ |