Figure 1.

A. An illustration of the rhetoric of the initial anti-GMO coalition. Translation of panels from left to right: “Get up for farmers’ rights to use and exchange seeds. Stop smothering peasants.” “The fight against GMOs is a political fight. Peasants and citizens facing an attack by globalized capitalism and liberalism.” A consumer organization's magazine: “The truth on health risks. Eat healthy.” B. The world's second largest retailer chain teaming up with a parallel “science” association. Left panel: the original administration board of CRII-GEN included Carrefour as well as a milling company and an organization promoting organic farming (circled). Right panel: Food labeling (the original background color was bright green). Translation: “Fed without GMOs. For Carrefour, GMO-free is a commitment since more than 15 y.”