Table 2.
Selected demographic characteristics of Twitter followers (N=411) over an 18-month period (2014-2016).
| Characteristic |
|
n (%)a |
| Gender identity | ||
|
|
Female | 218 (53.0) |
|
|
Male | 193 (47.0) |
| Language | ||
|
|
English | 407 (94.2) |
|
|
Spanish | 16 (3.7) |
|
|
French | 3 (<1.0) |
|
|
Portuguese | 3 (<1.0) |
|
|
Arabic | 3 (<1.0) |
| Country | ||
|
|
United States | 321 (78.1) |
|
|
Canada | 25 (6.1) |
|
|
United Kingdom | 8 (1.9) |
|
|
Australia | 8 (1.9) |
|
|
Mexico | 5 (1.2) |
| North American region | ||
|
|
Minnesota | 103 (32.1) |
|
|
Florida | 16 (5.0) |
|
|
California | 13 (4.0) |
|
|
Illinois | 13 (4.0) |
|
|
New York | 10 (3.1) |
|
|
Ontario, CA | 10 (3.1) |
|
|
Massachusetts | 10 (3.1) |
|
|
Virginia | 6 (1.9) |
|
|
Wisconsin | 6 (1.9) |
|
|
Pennsylvania | 6 (1.9) |
| Top interests | ||
|
|
Business and news | 292 (71.0) |
|
|
Health, mind, and body | 284 (69.1) |
|
|
Politics and current events | 267 (65.0) |
|
|
Science news | 263 (64.0) |
|
|
Biotech and biomedical | 230 (56.0) |
|
|
Tech news | 230 (56.0) |
|
|
Technology | 185 (45.0) |
| Device type | ||
|
|
Desktop or laptop computer | 325 (79.1) |
|
|
iOS device | 185 (45.0) |
|
|
Android device | 95 (23.1) |
aFor some categories, percentages do not equal 100 due to multiple responses being possible.