TABLE 4.
Exposure to IPC, MM, and CM in children 6–23.9 mo of age1
| Intensive (n = 500) | Nonintensive (n = 503) | Total (n = 1003) | |
| Exposure to IPC during the previous 6 mo | |||
| Visited by PK | 92.0 | 45.9 | |
| Visited by SS | 89.0 | 15.5 | 52.1 |
| Exposure to MM | |||
| Ever watched TVC 3 | 51.4### | 34.0 | 42.7 |
| Ever watched TVC 4 | 69.6## | 60.4 | 65.0 |
| Ever watched TVC 5 | 61.4### | 49.3 | 55.3 |
| Ever watched TVC 6 | 61.6### | 47.5 | 54.5 |
| Exposure to any TVC | 73.4# | 67.2 | 70.3 |
| CM | |||
| Ever attended theater | 15.4 | 0.60 | 7.98 |
| Ever watched television show | 36.6 | 0.60 | 18.5 |
| Exposure to any CM | 41.2 | 0.00 | 20.5 |
| Multiple platform exposure | |||
| No exposure | 1.39 | 28.3 | 14.9 |
| Exposure to MM alone | 2.39 | 56.1 | 29.4 |
| Exposure to IPC alone | 21.9 | 4.35 | 13.1 |
| Exposure to CM alone | 0.00 | 0.00 | |
| Exposure to MM + IPC | 33.1 | 11.3 | 22.1 |
| Exposure to MM + CM | 0.80 | 0.40 | |
| Exposure to IPC + CM | 3.39 | 1.69 | |
| Exposure to MM + IPC + CM | 37.1 | 18.5 |
1
Values are percentages. Data are from end line survey. #,##,###Different from nonintensive at that time: #P < 0.05, ##P < 0.01, ###P < 0.001. CM, community mobilization; IPC, intensified interpersonal counseling; MM, mass media; PK, Pushti Kormi; SS, Shasthya Sebika; TVC, television commercial.