Table 1. Examples of Tactics for Marketing Vaping Products Observed in a Sample (n = 1,156) of Advertisement Tweets, November 2014.

Theme	No. (%)	Sample Tweets
Offers coupons, price discounts, free giveaways, or contests	373 (32)	• Show us your “I Voted” sticker today and receive 10% off at any Vapor Spot location. #vote #IVoted #vape • Win a Stylish Shisha Pen in a flavour of your choice!
Uses flavors in products to attract customers	104 (9)	• The fresh sweetness of ripe, yellow bananas offers a creamy and tropical flavor. #ecigs #banana • Nice warm vape of Gingerbread Brûlée from @vaporsoven on this crisp Autumnal morning.....Bootiful! #relaxandvapeon
Mentions or shows images of a non–neutral-colored vape pena	65 (6)	• CE4 E-Cig Vaporizors with charge adaptor $25. All colors available. • NEW GENUINE Atmos BULLET 2 GO bullet to go Vaporizer with WARRANTY ALL COLORS
Suggests that products are a quitting aid or alternative to smoking	40 (3)	• you will shrivel up and die if you #smoke, start vaping today at rainbow vapes • 2014 #Ecig is the newest health device for smokers. Switch to smoke free and save money.

^a No images provided in this article because of copyright restrictions on reproduction of Twitter images.