Table 2. Twitter Activity of 4 Popular Twitter Accounts Hosted by Companies That Market Vaping-Related Products and Selected From Our Analyzed Sample (n = 1,156 ) of Vape Advertisements, November 2014a .
| Twitter Handle | Product Focus | No. of Followers in November 2014 | No. of Tweets With Vape Key Words in November 2014b | No. of Followers in May 2016 | Total No. of Tweets Posted Since Joining Twitter | Date Joined Twitter |
|---|---|---|---|---|---|---|
| Handle 1 | Vaporizers | 12,085 | 68 | 30,800 | 8,274 | Nov 2009 |
| Handle 2 | E-cigars | 14,493 | 8 | 14,000 | 2,833 | Apr 2013 |
| Handle 3 | E-liquid | 1,810 | 11 | 5,167 | 966 | Dec 2013 |
| Handle 4 | Marijuana vape pens | 14,656 | 154 | 18,600 | 13,200 | Sep 2012 |
Abbreviation: E, electronic.
a
To choose 4 Twitter handles, we searched our analyzed sample of vape advertisements for Twitter handles that had a large number of followers and that marketed specific types of vaping-related products, as determined by their Twitter handle profile.
b
Among all tweets collected with vaping-related keywords (n = 403,079).