| Hyp 2 | IDC are related to PVPI. | |
| Hyp 2a | Consumers with higher IDC will ask higher price for sharing their personal information. | |
| Hyp 2b | Consumers with lower IDC will ask lower price for sharing their personal information. | |
| Hyp 2 | IDC are related to PVPI. | |
| Hyp 2a | Consumers with higher IDC will ask higher price for sharing their personal information. | |
| Hyp 2b | Consumers with lower IDC will ask lower price for sharing their personal information. | |