Table 1.
Socio-demographic variations in factors influencing the choice of tobacco and e-cigarettes among individuals aged ≥15 years who have ever tried both cigarettes and e-cigarettes in the European Union, 2014 (n = 2430)
| Price (%) | Packaging (%) | Flavour (%) | Brand (%) | Amount of nicotine (%) | Design (%) | Health claims (%) | Type of e-cigarette (%) | |
|---|---|---|---|---|---|---|---|---|
| Cigarette choice | 73.3 | 18.7 | 91.1 | 56.9 | 48.2 | 23.1 | N/A | N/A |
| E-cigarette choice | 39.2 | 3.7 | 39.4 | 9.4 | 27.3 | 9.8 | 12.3 | 21.7 |
| Price aPR (95% CI) | Packaging aPR (95% CI) | Flavour aPR (95% CI) | Brand aPR (95% CI) | Amount of nicotine aPR (95% CI) | Design aPR (95% CI) | Health claims aPR (95% CI) | Type of e-cigarette aPR (95% CI) | |
| Age group (years) | ||||||||
| 55+ | Ref | Ref | Ref | Ref | Ref | Ref | Ref | Ref |
| 40–54 | 1.10 (0.93–1.31) | 1.60 (0.81–3.16) | 1.06 (0.90–1.24) | 1.21 (0.76–1.94) | 1.15 (0.95–1.40) | 1.81 (1.13–2.90) | 1.22 (0.92–1.63) | 1.41 (1.09–1.82) |
| 25–39 | 1.27 (1.08–1.50) | 1.04 (0.51–2.13) | 1.05 (0.90–1.23) | 1.76 (1.14–2.73) | 1.06 (0.87–1.29) | 1.90 (1.20–3.01) | 1.20 (0.90–1.60) | 1.47 (1.14–1.89) |
| 15–24 | 1.36 (1.14–1.63) | 2.06 (1.00–4.23) | 1.09 (0.91–1.31) | 1.81 (1.11–2.95) | 1.05 (0.83–1.33) | 1.99 (1.20–3.29) | 1.28 (0.93–1.75) | 1.67 (1.28–2.18) |
| Gender | ||||||||
| Female | Ref | Ref | Ref | Ref | Ref | Ref | Ref | Ref |
| Male | 0.95 (0.86–1.05) | 0.98 (0.65–1.48) | 0.99 (0.89–1.10) | 1.23 (0.94–1.62) | 1.00 (0.88–1.13) | 1.30 (1.00–1.68) | 0.77 (0.64–0.93) | 0.91 (0.78–1.06) |
| Difficulties paying bills | ||||||||
| Never/almost never | Ref | Ref | Ref | Ref | Ref | Ref | Ref | Ref |
| From time to time/Most of the time | 1.24 (1.11–1.38) | 1.05 (0.69–1.61) | 1.00 (0.90–1.11) | 1.24 (0.94–1.63) | 1.17 (1.03–1.34) | 1.12 (0.86–1.45) | 1.00 (0.83–1.21) | 1.06 (0.91–1.23) |
| Age when stopped full-time education | ||||||||
| Up to 15 | Ref | Ref | Ref | Ref | Ref | Ref | Ref | Ref |
| 16–19 | 0.98 (0.82–1.17) | 1.32 (0.58–3.04) | 1.00 (0.82–1.23) | 0.87 (0.54–1.41) | 1.23 (0.94–1.60) | 1.09 (0.63–1.91) | 0.85 (0.62–1.16) | 0.96 (0.73–1.28) |
| 20+ | 0.90 (0.74–1.08) | 0.93 (0.39–2.27) | 1.13 (0.92–1.39) | 0.79 (0.48–1.31) | 1.23 (0.94–1.62) | 1.58 (0.90–2.77) | 0.82 (0.59–1.14) | 0.97 (0.73–1.30) |
| Similar factor influencing cigarette choicea | ||||||||
| Not important | Ref | Ref | Ref | Ref | Ref | Ref | N/A | N/A |
| Important | 2.00 (1.70–2.37) | 4.91 (3.20–7.52) | 1.77 (1.38–2.28) | 2.68 (1.89–3.82) | 1.79 (1.54–2.07) | 2.02 (1.56–2.61) | N/A | N/A |
a
‘Similar factor influencing cigarette choice’ denotes a positive response in the question exploring factors influencing cigarette choice for the equivalent factor. For example, in the outcome ‘price’, the ‘similar factor’ is price of cigarettes, for the outcome ‘packaging’ is packaging of cigarettes etc.
aPR = adjusted prevalence ratio.