Table 4.

Generalized ordered logit estimates for ordinal regression model

	Logit (SE)	Odds ratio (SE)
Demographics
Gender (Reference category: male)	0.42* (0.21)	1.52* (0.32)
Age	−0.00 (0.01)	0.99 (0.01)
Education	0.15* (0.07)	1.16* (0.89)
Race (Reference category: White)
African American	−0.34 (0.25)	0.71 (0.18)
Asian or pacific islander	−1.10* (0.49)	0.33* (0.16)
Mixed race	−0.01 (0.61)	0.99 (0.60)
Native american	−14.22 (487.63)	0.00 (0.00)
Other	−2.27* (1.12)	0.10* (0.11)
Ethnicity (Reference category: of Hispanic/Latino origin)	−0.27 (0.29)	0.76 (0.22)
Health‐related factors
Health conditions	0.41*** (0.13)	1.50*** (0.19)
Health insurance coverage	0.33* (0.16)	1.39* (0.22)
Internet use
Internet‐use frequency	0.14* (0.07)	1.15* (0.08)

SE, ‘Standard errors’. *P < 0.05, ***P < 0.001.

N = 383. Dependent variable: Health e‐mavenism was constructed as −1 = ‘inactive users’, 0 = ‘active users’ and 1 = ‘health e‐mavens’.