Table 11.
Multiple mediation of association between pictorial warning exposure and avoidance, among smokers
| a | b | c | c’ | Mediated effect |
|
|---|---|---|---|---|---|
| Anger | .36* | .22** | .57** | .48** | .08* |
| Exaggeration | .31* | −.05 | .57** | .48** | −.02 |
| Government | .31* | .06 | .57** | .48** | .02 |
| Manipulation | .61** | −.02 | .57** | .48** | −.02 |
| Personal attack | .25 | .10* | .57** | .48** | .02 |
| Total | .09* | ||||
Note. Data from online study (smokers only, n=597). Table reports path coefficients for multiple mediator models, controlling for education. Shaded rows indicate suppression of the overall positive relationship between pictorial warning exposure and avoidance.
p<.05,
p<.001