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. 2016 Nov;106(11):1967–1974. doi: 10.2105/AJPH.2016.303424
Who or what is being studied?
Who are the specific individuals or organizations invited to participate in the study?
Are portions of the intended applicant pool invited to participate (sample), or is the entire population invited to participate (census)?
Does the survey invite a particular respondent type?
Is the survey designed so that an individual or organization can respond to all questions in the survey, or is the content better suited to a collective response supported by multiple individuals and organizations?
Will the survey be successful only if it is administered through a partner organization?
What topics are included in the survey; does it address a single specific aspect of the public health system such as how public health agencies set budgets and priorities or a broad selection of topics to provide a complete picture of an organization such as the ASTHO and NACCHO profile surveys?
What is the target length of the survey (in minutes or questions)?
What are the dates the survey is expected to be in the field?
Is the survey intended to be used once on the same population, once on multiple populations, or multiple times on the same population (longitudinal)?
What is the needed response rate (is statistical power a consideration)?
Is this survey optional for respondents to participate in, or must they participate because of statute, regulations, grant requirements, or the like?
Will this survey require institutional review board clearance?
Does this survey need to be anonymous or confidential?
Will sensitive information be collected?
Over which medium will this survey be administered?
How will this instrument be pretested or validated?
How many reminders will there be, and how will they occur?
What types of incentives can be used in this survey?
What kinds of data validation can be used in this study?
What types of questions will be useful to address the research questions?
What metadata can be collected alongside the survey that might be useful later?
Will the survey data be publicly available?
Who will be included in the development of the survey instrument and the sampling and fielding design?
Will the instrument be publicly available?

Note. ASTHO = Association of State and Territorial Health Officials; NACCHO = National Association of County and City Health Officials.