Table 5.
Confirmed factor analysis of satisfaction models
| SFL | t‐Value | Model fit | |
|---|---|---|---|
| Perceived (Service) Quality (Cronbach’s alpha = 0.93) | |||
| PQ1 | 0.72 | 9.01 | χ2/d.f. = 2.06 |
| PQ2 | 0.69 | 8.77 | GFI = 0.897 |
| PQ3 | 0.73 | 9.54 | AGFI = 0.845 |
| PQ4 | 0.59 | 7.81 | RMSR = 0.03 |
| PQ5 | 0.73 | 10.99 | |
| PQ6 | 0.75 | 11.42 | |
| PQ7 | 0.81 | 12.61 | |
| PQ8 | 0.81 | 12.78 | |
| PQ9 | 0.65 | 9.40 | |
| PQ10 | 0.58 | 8.11 | |
| PQ11 | 0.66 | 9.54 | |
| PQ12 | 0.86 | 13.95 | |
| PQ13 | 0.76 | 11.58 | |
| PQ14 | 0.75 | 11.02 | |
| PQ15 | 0.77 | 11.43 | |
| Perceived value (Cronbach’s alpha = 0.81; CR = 0.88; AVE = 0.50) | |||
| PV1 | 0.74 | 10.40 | χ2/d.f. = 7.89 |
| PV4 | 0.81 | 11.77 | GFI = 0.956 |
| PV5 | 0.77 | 10.97 | AGFI = 0.781 |
| PV6 | 0.61 | 8.19 | RMSR = 0.04 |
| (Overall) Satisfaction (Cronbach’s alpha = 0.90; CR = 0.90; AVE = 0.80) | |||
| S1 | 0.84 | 13.34 | χ2/d.f. = 1.39 |
| S2 | 0.67 | 9.64 | GFI = 0.984 |
| S3 | 0.75 | 11.33 | AGFI = 0.953 |
| S4 | 0.87 | 13.97 | RMSR = 0.02 |
| S5 | 0.86 | 13.85 | |
SFL, standard factor loading; CR, composite reliability; AVE, average variance extracted; AGFI, adjusted goodness‐of‐fit; GFI, goodness‐of‐fit; RMSR, root mean square residual.