Table 7.

Path coefficients of structural equation modellings

Model 1	Estimate	C.R.	Model 2	Estimate	C.R.	Model 3	Estimate	C.R.
						PQ to PV	0.323	3.16*
			PQ to PV	0.322	3.13*	PV to HO	0.287	3.03*
PQ to PV	0.593	5.37*	PV to S	0.598	5.25*	PV to S	0.443	4.25*
PV to S	0.027	0.28(ns)	PQ to S	−0.007	−0.07(ns)	HO to S	0.537	4.07*
PQ to PQ_1	1.000		PQ to PQ_1	1.000		PQ to PQ_1	1.000
PQ to PQ_2	1.184	14.49*	PQ to PQ_2	1.188	14.61*	PQ to PQ_2	1.188	14.61*
PQ to PQ_3	1.037	14.42*	PQ to PQ_3	1.036	14.44*	PQ to PQ_3	1.036	14.45*
PQ to PQ_4	1.048	11.38*	PQ to PQ_4	1.042	11.31*	PQ to PQ_4	1.042	11.31*
PQ to PQ_5	0.702	8.50*	PQ to PQ_5	0.699	8.47*	PQ to PQ_5	0.699	8.47*
PV to PV_1	1.000		PV to PV_1	1.000		PV to PV_1	1.000
PV to PV_2	1.091	7.59*	PV to PV_2	1.083	7.63*	PV to PV_2	1.082	7.62*
PV to PV_3	1.068	7.72*	PV to PV_3	1.069	7.79*	PV to PV_3	1.073	7.79*
PV to PV_4	0.947	7.26*	PV to PV_4	0.94	7.28*	PV to PV_4	0.94	7.27*
S to S_1	1.000		S to S_1	1.000		S to S_1	1.000
S to S_2	1.036	14.12*	S to S_2	1.036	14.16*	S to S_2	1.029	14.03*
S to S_3	0.845	11.60*	S to S_3	0.845	11.63*	S to S_3	0.853	11.81*
S to S_4	0.896	9.83*	S to S_4	0.896	9.86*	S to S_4	0.909	10.06*
S to S_5	0.999	13.83*	S to S_5	0.999	13.87*	S to S_5	0.993	13.78*
						HO to HO_1	1.00
						HO to HO_2	1.64	4.80*

*Significant at the 0.05 level (ns) = not significant at the 0.05 level.

PQ, perceived (service) quality; PV, perceived value; HO, happiness (of) outlook; S, satisfaction.