Table 2.

Averaged Scale Item Scores by Formulation [Means, (SDs), and Medians] for the Full Sample (n = 204) and for Those Who Chose Orange (n = 70), Yellow (n = 51), Purple (n = 52), or Green (n = 31) Formulations

	Orange		Yellow		Purple		Green
	Full sample (n = 204)	Chose orange (n = 70)	Full sample (n = 204)	Chose yellow (n = 51)	Full sample (n = 204)	Chose purple (n = 52)	Full sample (n = 204)	Chose green (n = 31)
Sex: initial penetration	3.47 (1.11)	3.81 (0.98)	2.88 (1.26)	2.76 (1.20)	2.84 (1.23)	2.68 (1.20)	2.47 (1.14)	3.09 (1.27)
	3.67	4.00	2.67	2.67	2.67	2.33	2.33	3.33
Sex: initial lubrication	3.72 (1.03)	4.04 (0.90)	3.23 (1.16)	3.22 (1.11)	3.29 (1.08)	3.02 (1.12)	2.94 (1.22)	3.49 (1.32)
	3.80	4.00	3.40	3.40	3.40	3.00	3.00	4.00
Sex: product awareness	2.86 (0.99)	2.76 (1.01)	2.68 (0.99)	2.59 (0.92)	2.64 (0.96)	2.74 (0.85)	2.63 (0.89)	2.61 (0.92)
	2.86	2.64	2.57	2.43	2.71	2.71	2.57	2.57
Sex: perceived wetness	3.00 (1.07)	3.23 (0.98)	2.53 (1.07)	2.33 (1.06)	2.43 (1.07)	2.32 (1.08)	2.18 (1.05)	2.58 (1.09)
	3.00	3.00	2.33	2.00	2.33	2.17	2.00	2.33
Sex: stimulating	2.60 (1.06)	2.80 (1.00)	2.29 (1.08)	2.07 (1.02)	2.17 (1.08)	2.10 (0.96)	1.84 (0.90)	2.34 (1.11)
	2.50	2.67	2.17	1.83	1.83	2.00	1.50	2.00
Sex: messiness	1.89 (0.88)	1.88 (0.88)	1.70 (0.68)	1.61 (0.86)	1.64 (0.73)	1.84 (0.74)	1.56 (0.66)	1.77 (0.91)
	1.67	1.67	1.50	1.33	1.50	1.67	1.33	1.50
Sex: perceived leakage	1.89 (0.82)	1.96 (0.88)	1.70 (0.70)	1.61 (0.85)	1.64 (0.70)	1.77 (0.68)	1.57 (0.68)	1.68 (0.94)
	1.80	1.80	1.50	1.20	1.40	1.60	1.40	1.40

Averaged scale score range for each scale is 1–5, where 1 = do not agree at all; 2 = agree a little; 3 = agree somewhat; 4 = agree a lot; 5 = agree completely.

Mean (regular font); standard deviation (SDs; in parentheses); medians in italic.