Table 3.

Participant Comments on Themes Identified During Focus Group Sessions.

Theme	Participant comments
Time of day	“I think it’s a good time to send out the     messages. Like around lunch time where     people might be in downtime.”
Message   signature	“It’s kind of like you do something trending …     you know every time you make a message     here’s my signature FIT HARRT Plus. I just     like the consistency of the signature.”
Message with a   specific focus	“ …on a Monday I would like to see a     challenge for the Monday …and I think     the Wednesday one was inspirational, and     then do a health tip again. I feel like it’s     established in a pattern and then you know     what you will receive …if you follow that     same pattern every week.”
Message length	“I really like the length. I don’t look at the     scroll.”
Message tone	“Now that I did read it and I see the little smiley     face, I like chuckled to myself. I’m just like     the FIT HARRT Plus people have jokes …     and I think that …if it’s not too much to do,     I think the meme would be funny too …”