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. 2016 Apr 15;12(Suppl 2):126–139. doi: 10.1111/mcn.12272

Table 6.

Number and proportion of all stores selling IYCF products with at least one POS promotion for BMS, number of POS promotions and number of individual product promotions

Phnom Penh Kathmandu Valley Dakar Department Dar es Salaam
n/no. of stores n/no. of stores n/no. of stores n/no. of stores
Stores with at least one POS promotion for BMS 11/29 1/31 11/31 2/30
Infant formula 9/29 1/31 5/31 2/30
Follow‐up formula 9/29 1/31 5/31 1/30
Growing‐up milks 9/29 1/31 11/31 1/30
Percentage of all products found in stores that were promoted 30.4 28.6 83.3 35.3
Number of POS promotions 30 1 20 2
Number (%) of manufacturer‐driven POS promotions for BMS 18 60.0% 1 100.0% 19 95.0% 0 0.0%
Number (%) of manufacturer‐driven POS promotions for BMS by manufacturer (for manufacturers with at least 10% of all promotions)
Phnom Penh Kathmandu Valley Dakar Department Dar es Salaam
n (%) n (%) n (%) n (%)
Abbott 4 22.2
Danone 8 42.1
Gilbert Laboratories 5 27.8
Nestlé 1 100.0 9 47.3
Wyeth 4 22.2
Other 5 27.8 2 10.5
Number of total individual product promotions for BMS 71 4 94 6

BMS, breastmilk substitutes; IYCF, infant and young child feeding; POS, point of sale.

Manufacturer listed on product label.