Table 2.

Conceptual framework based on Rogers’ DOI theory

Elements of DOI Framework	Definition
Innovation	A novel set of behaviors, routines and ways of working that are directed at improving health outcomes.
	Compatibility
	The degree to which the innovation is compatible with the intended adopters’ values, norms and perceived needs.
	Complexity
	The degree to which key players perceive the innovation as simple to use.
	Relative advantage
	The degree to which the innovation has a clear, unambiguous advantage to existing strategies
Communication channels	The channels by which an innovation is spread.
Social system	The system in which the innovation is spread.