Table 1.

Summary of health campaigns.

Campaign features	Disease interests
	Colon cancer	HIVa and AIDSb	Marijuana use	Stroke
Organization	Government of Ontario	Positive Living Society of British Columbia	Government of Canada	Heart and Stroke Foundation
Campaign name	“ColonCancerCheck”	“End HIV Stigma”	“Anti-Marijuana”	“Make Health Last”
Purpose	Increase colon cancer screening practices [25]	Reduce stigma surrounding HIV [26]	Educate about the negative health consequences of marijuana among adolescents [27]	Increase awareness of stroke [28] Educate about risk assessment [28] Promote health [28] Encourage donations [28]
Delivery channels	Health care provider referrals as well as television advertisements, radio announcements, newspaper advertisements, and pamphlets across Ontario [25]	30-second public service announcements shown on 40 participating radio and television stations in British Columbia [26]	Television, Web-based advertisements, and social media [27]	Canadian Broadcasting Corporation (CBC) platforms including CBC television, CBC networks, CBC Player, regional stations, and digital banner [29]
Campaign period	April 2008 to September 2008 [25]	July 2006 to July 2007 [26]	October 2014 to December 2014 [27]	February 2013 to May 2013 [29]
Duration	6 months	12 months	3 months	4 months

^aHIV: human immunodeficiency virus.

^bAIDS: acquired immunodeficiency syndrome.