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. Author manuscript; available in PMC: 2017 Nov 1.
Published in final edited form as: Prev Med. 2016 May 3;92:24–30. doi: 10.1016/j.ypmed.2016.04.022

Figure 2. Prototypic demand and expenditure curves for individuals exhibiting higher and lower demand for alcohol.

Figure 2

The demand curve uses an individual’s alcohol cost-benefit preferences to quantify alcohol as a reinforcer.